Viggo Urban Heritage

Viggo Urban Heritage is a collection that blends the classic heritage of men’s fashion with a contemporary urban spirit, paying homage to traditional menswear with a modern twist. Inspired by the natural shades of autumn and winter: brown, grey, navy blue, and camel, the collection reflects timeless elegance, adapted to the dynamic rhythm of metropolitan life.

The chosen materials: camel hair, merino wool, cashmere, and Loro Piana’s exclusive denim, are a tribute to tradition and craftsmanship, bringing comfort and refinement to every piece in the collection. Whether it’s a merino wool coat or a made-to-measure cashmere blazer paired with denim, each material adds a touch of exclusivity and durability. These fabrics not only provide protection against the cold but also create a luxurious sensory experience, essential for the modern wardrobe.

Discover Loro Piana CashDenim®

A gentle mix of cashmere and denim yarn is woven by artisans in Japan to obtain CashDenim® fabric using vintage looms.

This is the best of two worlds. The Italian experts in Piedmont and the masters of the Japenese denim production have joined their creative efforts. The result is a far superior fabric now available for Viggo made-to-measure service.

Luxury quality extends beyond this labour-intensive process. The most precious cashmere fibers in the world add unrivalled softness and sensory comfort.

Even though their smooth texture is remarkable, the longevity of CashDenim® garments is guaranteed.

This is possible due to innovative technology that enhances the inherited tradition.

The unique identity of Cashmere-infused denim makes the wearer feel like belonging to an exclusive club.

Connecting Heritage with the Present

The Urban Heritage collection is a celebration of the legacy of men’s fashion, reinterpreted through the lens of a modern lifestyle. Each piece is designed for the urban man who appreciates tradition but embraces contemporary changes. Earthy colors, rich textures and versatile designs reflect a balance between past and present, between classic refinement and the practical needs of urban life.

There is a relation between the architecture of a classic suit and of the city. An understanding of proportions and fit translates into the clean lines of this Made in Italy essential. Likewise, its gray hue accentuates the urban color pallet.

Details such as the metallic buttons of a jacket show the continuous military influence on fashion. And so does the muted shade of green with warm yellow undertones chosen for this Made in Italy garment.

The aesthetics of the double breasted jacket has transcended fashion, taking the shape we admire today in Viggo windows. The metal buttons become a classy feature inspired by the historical uniforms. The sober hues of gray or navy complement the unique style of this Made in Italy jacket.

Consider also the double breasted options of the two-piece Viggo suits that reflect the contemporary masculinity. The contrasting vertical stripes preserve a pattern that looks good on everyone. As a retro detail, the well-proportioned cuff is a traditional addition to the impeccable cut of the pants.

Over time, the bomber jacket has evolved from its aviation roots to the modern versions. Viggo waist-length jacket has been designed with two external front utility pockets, along the rich texture and the familiar elastic cuffs & waistband. The functional value of this Made in Italy casual wear is still relevant, nowadays focusing on the mobility in town.