Unique in Eastern Europe: the new TAG HEUER shop

With a perfect passion for sport since the very beginning – mainly for car racing – TAG Heuer is one of the best watch brands in the world. The famous Swiss watches brand has opened the only monobrand shop in South-Eastern Europe at Băneasa Shopping City.

Located on the ground floor, next to Cellini Grand Boutique, the TAG Heuer shop promises to offer a unique experience, both through the exclusivist design and by the models of watches it presents. Thus, the lovers of the brand and all those interested in the latest watch collections may get into the TAG Heuer universe. Watches in the Carrera, Formula 1, Connected, Aquaracer etc. collections are now in Băneasa Shopping City.

Along its history, TAG Heuer mechanisms and innovations have come to the attention of the entire clock-making world: invention and patenting of the “oscillating pinion” (1887), the first on-board chronograph for cars (1911), the first “Autavia” chronometer for racing cars (1933), the launch of the legendary chronograph “Carrera” (1964), the first “Chronosplit” quartz chronograph in the world (1975), the revolutionary and unique concept of the “Monaco” collection or the reinvention of the “Pendulum” oscillator.

All TAG Heuer watches are subject of numerous resistance tests (extreme temperatures, shocks, tightness, etc.) and material quality tests, as to always guarantee top quality for each component.

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