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GUESS is an American retail and luxury clothing brand. Besides garments, the Guess brand also produces watches, jewels and perfumes. The company also hold the Marciano line. The first Guess outlet was opened in 1981 when Paul and Maurice Marciano bothers moved to Los Angeles.
Guess started advertising and later (1985) introduces their back and white campaigns, emblematic for this brand, being represented since by supermodels such as: Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, Valeria Mazza, Kate Upton, Paris Hilton, Julia Lescova, Laetitia Casta, Drew Barrymore, Amber Heard, Kate Upton, Gigi Hadid and others.