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Look. Watch this. Shopping experience at superlative. Because image matters. Exclusivist brands, collections of capsules, famous designers, one destination: O51. New shopping is about original experiences. O51 is a space where Image Matters and each item we offer has been perfectly created for its future client. There is a model for the brave, for the office guy, for the eccentric, idealist or minimalist. O51 / Image Matters has been conceived as an elegant and comfortable space for clients. Try a new modern shopping experience, from best trained opticians to top brands and eclectic design. O51 gathers the Cartier, Ellie Saab, Linda Farrow, Dita, Mykita, Tom Ford, Prada, Dolce Gabbana, Oxydo, Oliver Peoples spectacles, exclusive Dior frames, as well as other fashionable and premium brands.