Under Armour

The story of the brand begins in 1996, when Kevin Plank, the former American football player at the University of Maryland, created Under Armour. The discomfort experienced when wearing cotton T-shirts which cannot easily absorb sweat and limit the capabilities on the field, made Kevin develop something better. Working in the basement of her grandmother’s house, Kevin created the first high performance compression T-shirt, keeping the body temperature constant, eliminating sweat and allowing the athlete to perform at the highest potential. Today, the influence of Under Armour is felt by the athletes all around the world. With a very wide range of clothes, accessories and footwear, Under Armour never neglects its mission: Turn the athletes better through passion, design and permanent quest for innovation.