YSL - Yves Saint Laurent Beauty Boutique

Yves Saint Laurent Beauty Boutique invites you to discover the only monobrand store of the brand opened in Europe and located on the ground floor in Băneasa Shopping City.

The premium new location allows beauty enthusiasts to discover the most subversive Parisian couture brand through the original signature of perfumes, make-up and skincare.

YSL Beauty boutique offers access to exclusive products and services unavailable anywhere else in the region, such as the premium perfume collection - Le Vestiaire Des Parfums or the one for exceptional skincare - Or Rouge. For the ultimate YSL experience, there is also a customization area in addition to an ongoing agenda of in-store events and activities year-round.

But that’s not all: shoppers who visit the new boutique have the opportunity to sign up for the customer loyalty program that includes exclusive invitations and gifts, while first-time visitors are treated to a complimentary “welcome gift” to enhance the customer experience.

YSL Beauty expresses a unique style of elegance and freedom. He has constantly evolved and interacted with society, asserting as the undisputed beauty brand of the present. It embodies the modernity of every day and age, inviting women and men to break the rules, to create their own truths, to go beyond the conventional.

The fragrances manifest an invitation to travel. The Yves Saint Laurent history of fragrances is punctuated by successes. Ever since the 1964 creation of “Y” YSL Beauty has produced true olfactory sociological “markers”, including Opium, Paris, Black Opium, Libre, Mon Paris and the L’Homme line.

Makeup offers the highest technology at the heart of a precious case, under the inspiration of one of the most famous makeup artist Tom Pecheux, appointed Global Beauty Director. 

The absolute icons of YSL makeup are Touche Éclat – one Touche Éclat is sold every 10 seconds worldwide – Mascara Volume Effet Faux Cils, Rouge Pur Couture and the very latest Tatouage Couture. The emblematic Rouge Pur Couture lipstick is the leader in the lipstick segment in the main countries where the brand is present.

Skincare brings together the most edgy science, glamour and sensory pleasure united around a radical viewpoint: youth is a state of mind that cannot live without science. YSL Beauty combines state-of-the-art science with the glamorous effect and sensory around the Top Secrets, Pure Shots and Or Rouge premium range.